Analytics
From data to decisions.
Connect acquisition, customer and revenue data to see what’s driving conversion, retention and ROI across your business.
Built for teams working across multiple marketing channels and customer touchpoints, Analytics solves the problem of disconnected data by bringing acquisition, engagement and revenue into one view, so you can see how activity across the customer journey connects to commercial results.
Every number, connected to the next decision.
Five views of your performance, shown with sample data from the platform. Hover, filter and compare.
Performance Overview
See revenue, acquisition, conversion, retention and ROI against targets, forecasts and previous periods, so you can quickly spot where performance is ahead, behind or changing.
Switch the comparison, hover the chartCross-Channel Attribution
Track how affiliates, campaigns, creative and other touchpoints contribute to conversion and revenue, so you see which channels influence a sale and where your marketing spend is paying off.
Select a channel to trace itFunnel & Journey Analysis
Follow the journey from first click to lead, opportunity and sale, so you can pinpoint drop-off, compare conversion paths and see which audiences reach a sale faster.
Compare audiencesCustomer Analytics
Track customer value, behaviour, retention and churn over time, so you can identify your most valuable customer groups, spot changes in buying behaviour and see which customers are at risk of leaving.
Switch customer groupsAlerts & Activation
Set alerts for changes in performance, unusual activity and key goals, then trigger CRM tasks, customer journeys or audience updates straight away, so important changes lead to action, not another report.
Build a rule and simulate itAI that finds the answers in your data.
When you’re working with large volumes of data across multiple channels, getting the answer you need can mean manually working through dashboards, reports and metrics. Our integrated AI lets you ask questions in plain language and get a visual answer right away. It also flags unusual changes and shows you exactly which channel, affiliates, segments or funnel stages are behind them.
Using data from across the platform, it forecasts revenue, conversion and customer value, then ranks recommendations by their likely commercial impact. So you always know what’s driving performance and where to focus next.
Example answers using sample data from the platform screenshots.
Frequently asked questions
It connects the data from your marketing, customers and sales so you can see what’s working. ZenithZone’s Analytics brings acquisition, engagement and revenue into one view, showing what’s driving conversion, retention and ROI across your business.
Yes. Cross-channel attribution tracks how affiliates, campaigns, creative and other touchpoints contribute to conversion and revenue, so you can see which channels influence a sale and where your spend is paying off.
Yes. Funnel and journey analysis follows the path from first click to lead, opportunity and sale, so you can pinpoint drop-off, compare conversion paths and see which audiences reach a sale faster.
Yes. Using data from across the platform, the integrated AI forecasts revenue, conversion and customer value, then ranks recommendations by their likely commercial impact.
Yes. Ask in plain language and get a visual answer right away. The AI also flags unusual changes and shows which channels, affiliates, segments or funnel stages are behind them.
Attribution shows how your affiliates contribute to conversion and revenue. Alerts can trigger CRM tasks, customer journeys or audience updates straight away, so important changes lead to action, not another report.
Know what’s driving every result.
Speak to our team
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